Shay Mehta
Founder & CEO, BizBox Story
|18 Yrs Boston Business Operator
How We Work Together at BizBox Story
A personal commitment from Shay Mehta
“I have owned a business where you do. I spent 18 years in the Boston area — North Andover, Lowell, and Winchester — and ran a restaurant and a franchise there myself. I understand the responsibility that comes with spending your money.”
So let me explain exactly how we operate, communicate, and stay accountable to you at BizBox Story.
First, we talk about your business.
Before recommending advertising, a new website, or social media, we understand what you sell, who your best customers are, which areas you serve, and where you are struggling. For example, if you run commercial cleaning, we want to know which contracts you want, how far crews can travel, and whether you have capacity. Getting enquiries for jobs you do not want helps nobody.
Then, we look at what you already have.
We review your website, online presence, and current marketing. With your permission and access, we examine your existing campaigns and tracking. We explain what looks useful, what needs attention, and what still needs investigation. If something is already working, we build on it.
You get a clear plan before you commit.
We put the proposed work in writing: what we will deliver, who is responsible, the timeline, and how we measure progress. You will see our fee, separate advertising budget, and setup costs. Additional work or spending always requires your approval.
Once we start, you know who you are working with.
Shay leads BizBox Story, supported by our delivery team based in India. You receive a named point of contact, agreed communication times matching your schedule, and direct access to Shay when needed. Your business owns its website, domain, and ad accounts.
We get the essentials ready, then launch.
Depending on your plan, that might mean improving your website, building landing pages, preparing content, or setting up ad campaigns. All materials and tracking are verified before going live.
We measure business opportunities - not just activity.
Posting content and running ads are only part of the work. We measure whether they bring the right people: qualified enquiries, booked appointments or walkthroughs, acquisition costs, and sales. Marketing dashboards alone do not tell the full story.
Regular updates, including when things are not working.
We agree on a check-in schedule: what was completed, what results show, and what we recommend next. If a campaign underperforms, we state it plainly and explain what we want to adjust without recommending more spending without justification.
Clear expectations on what we need from you.
We need accurate information, timely approvals, and honest feedback on the enquiries received. Your team handles customer conversations; turning interest into revenue is a partnership.
“I cannot honestly guarantee how many customers will buy from you. What I can commit to is clear scope, agreed deadlines, communication, and honest reporting.”
If that is the kind of working relationship you want, book a 30-minute call with me, Shay. Tell me about your business, what you have tried, and where you want to go. I will tell you where we believe we can help — and if we are not the right fit, I will tell you that too.
About Shay Mehta
Shay Mehta is the Founder & CEO of BizBox Story, a digital marketing agency built specifically for US businesses operating in restricted, underserved, and hard-to-market niches — cannabis dispensaries, pest control companies, chiropractic practices, and home services.
Under Shay's leadership, BizBox Story's delivery team has taken clients from page three to page one of Google in as little as 60 days, and helped dispensary clients generate $45,000+ in monthly organic revenue with triple-digit traffic growth.
Shay's path into marketing runs through nearly two decades inside the US and Indian financial services industry. Having lived in the United States for 18 years and completed his education at the University of Massachusetts, Shay went on to hold senior leadership roles at two of the largest names in life insurance: serving as National Head at Max New York Life and later as Director at MetLife India.
That career — built on disciplined strategy, large-scale client relationships, and navigating heavily regulated markets — gives Shay a rare vantage point on what it actually takes for a business to earn trust and visibility in the US, especially in categories where traditional advertising doors are closed.
Today, Shay channels that experience into building BizBox Story's proof-first, no-lock-in approach to SEO and digital marketing. Shay is also the voice behind @sayitlikeshay, a rapidly growing Instagram account with 50,000+ followers and an exceptionally high engagement rate, where he shares direct, unfiltered takes on current affairs, marketing and sales.