Smarana App
0 to 5,000+ Downloads
How we built a sustainable paid acquisition engine and outranked global publishers for a lifestyle & document management app.
5,000+
Downloads
₹2.41
Cost Per Install
80-100
Daily Installs (Peak)
#1
Ranked above MIT News
The Challenge
Smarana launched with zero downloads and needed to compete in a crowded AI productivity space — including against well-funded global publishers dominating search results. They needed installs fast, without burning a huge budget.
What We Delivered
Drove 5,000+ downloads via targeted Meta campaigns, achieving a cost-per-install of just ₹2.41.
SEO blog content ranked above MIT News for competitive AI-related search terms.
274,575 content views — 95% from paid, proving precise audience targeting.
Scaled to 80–100 daily downloads consistently, with a sustainable paid acquisition engine.
Services Applied
"From zero to 5,000 downloads — Biz Box Story built the engine that keeps growing. The combination of performance ads and SEO content gave us visibility we couldn't have achieved alone."
Smarana App Team
Founders, mysmarana.com
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