Pikky
529K Accounts Reached
How we drove efficient app installs for a restaurant discovery startup across multiple cities with hyper-local targeting.
529K
Accounts Reached
₹3.93
Cost Per Action
744K
Impressions
7,927
Link Clicks
The Challenge
Pikky is a food-tech startup helping restaurants understand what diners love and why they return. As a new app entering a competitive market across India, they needed to drive app installs efficiently across multiple cities — Goa, Panaji, and national audiences — while keeping acquisition costs lean enough to scale.
What We Delivered
529,454 total accounts reached across 6 targeted ad sets, generating 744,705 impressions at ₹41.87 CPM.
7,927 link clicks at just ₹3.93 per action — a highly efficient cost for app install campaigns in India.
Hyper-local targeting in Panaji and Goa drove installs at ₹3.15–₹6.38 CPC, outperforming national benchmarks.
Social media content built around four series — Pikky Picks, Pikky 101, Foodie Finds, Meet Pikky — creating a brand voice that converts.
Services Applied
"Biz Box Story cracked the code on affordable app installs for us. The targeting was sharp, the creative felt native to the platform, and we saw real traction in our priority cities within weeks."
Pikky Team
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